Despite being a common practice for decades, misconceptions about recycling – such as the belief that it mostly ends up in landfills, doesn’t make a difference, uses more energy than it saves, and is economically unviable – persist among consumers.
To combat these myths, businesses can focus on education and clarity. They can simplify recycling processes by providing clear instructions, like those offered by the How2Recycle label, and using social media to raise awareness. Collaborations, like those between McKinsey and NielsenIQ, show that environmental claims on packaging can drive consumer interest.
Sustana is a proud pioneer and leader in sustainability and circularity. We’re always looking to share our sustainable vision with our customers. We think the most effective time to educate and guide consumers on the best ways to recycle our sustainable fiber-based and paper products is all the time – not just when they’re about to discard a product and trying to remember how to recycle it.
Check out the article published by Sustainable Brands: How can Businesses help Consumers unravel the Myths surrounding Recycling Practices and learn more on how businesses can empower consumers with accurate information, act as champions for environmental sustainability and encourage more responsible recycling habits.