Mondi’s Ad/Vantage Boost ensures reliable supply for Hans Schmid’s top-quality impregnated paper
- Introducing Ad/Vantage Boost – Mondi’s saturated kraft paper renowned for its great strength and outstanding absorbency.
- Long-standing collaboration between Mondi and Hans Schmid KG ensures high-quality impregnated paper for laminates in the furniture and flooring industry.
- Location of Mondi’s production facilities in Austria and Sweden ensure short lead times and good service.
Mondi, a global leader in sustainable packaging and paper, is collaborating with Hans Schmid KG, one of Europe’s most important independent impregnators, supplying the partner with its saturated kraft paper Ad/Vantage Boost for the furniture and flooring industry.
Mondi and Hans Schmid closely work together to serve the European market with high-quality impregnated paper suitable for laminated products, which are then used to manufacture furniture, worktops, and other industrial applications. Hans Schmid impregnates Mondi’s Ad/Vantage Boost. The impregnated Ad/Vantage Boost is used by the wood-based materials industry to produce high-quality laminates for flooring, kitchen worktops and more before these products are delivered to the end consumer.
Ad/Vantage Boost is suitable for high-performance laminate applications due to its strength and absorbency. It serves as a carrier for resin, which is then pressed into laminate layers under heat. The paper is created with 100% responsibly sourced unbleached fresh long fibres in Sweden and Austria and is available FSC®* or PEFC certified.
Mondi’s saturated kraft paper is highly tear resistant, which is necessary during Hans Schmid’s absorption process: the paper needs to remain strong and sturdy without ripping, to prevent delays and additional expenses for customers. Mondi understands its customers’ requirements and translates their needs into developing high-quality saturated kraft paper, to ensure its suitability for high pressure laminate (HPL) and continuous pressure laminates (CPL) used in a variety of applications for different industries (furniture, worktops, flooring and shelving, industrial films, internal and external building panels, technical films for plywood, etc.)
Björn Lüftner, Commercial Director of Hans Schmid KG, says: “Our collaboration with Mondi is built on trust and transparency. We highly appreciate the team’s expertise and are working together to expand into new markets and continuously improve our products. For us, Mondi is not just a supplier but a long-term strategic partner for the decades ahead.”
Ad/Vantage Boost is manufactured at Mondi’s production sites in Sweden and Austria, to ensure availability for its customers across Europe: both its Frantschach and Dynäs mills are strategically located to provide short lead times and offer customers with reassurance of excellent service and production back-up if needed.
Alexander Baars, International Sales Manager Speciality Kraft Paper at Mondi says: “High-end base saturating kraft papers are essential for the European laminates market, where efficiency, reliability and quality are top priorities for manufacturers. Our long-standing collaboration with Hans Schmid combined with our capacity to produce this essential absorbent kraft paper in suitable quantities, enables us to reliably supply both existing and new customers.”
About Mondi
Mondi is a global leader in packaging and paper, contributing to a better world by producing products that are sustainable by design. We employ 22,000 people in more than 30 countries and operate an integrated business with expertise spanning the entire value chain, enabling us to offer our customers a broad range of innovative solutions for consumer and industrial end-use applications. Sustainability is at the centre of our strategy, with our ambitious commitments to 2030 focused on circular driven solutions, created by empowered people, taking action on climate.
In 2023, Mondi had revenues of €7.3 billion and underlying EBITDA of €1.2 billion. Mondi has a premium listing on the London Stock Exchange (MNDI), where the Group is a FTSE100 constituent, and also has a secondary listing on the JSE Limited (MNP).
About Hans Schmid
Hans Schmid KG sees itself as an innovative, independent impregnator for melamine and phenolic resin impregnated papers as well as special impregnations for glass fleece, cotton and other substrates. Independent of any corporate group, the family business always makes its decisions freely and in the interests of its customers! This has enabled Hans Schmid KG to develop into one of the most important “independent” impregnators. Coordinated product systems from the phenolic resin and melamine resin sectors are supplied from a single source. The core sales market in 2024 was the DACH region as well as Poland and France. There are also important customers in Australia and North America. Global markets outside Europe and innovative products are the growth strategy. Since 2022, Hans Schmid KG has also been offering lacquered, impregnated fabrics with an anti-fingerprint surface or with a lacquer finish for outdoor use. The company is supported by a management team that combines tradition and progress.